Catalog and cart
Customers browse products and send an order in the chat.
WhatsApp Business for online stores
WhatsApp Business for online stores
A chat button on a product page can turn a hesitant visitor into a buyer. The trick is staying fast and organized as messages grow.
- Your own business only
- Refund if no SMS
- US · Canada · UK
Quick answer
Online shops use WhatsApp Business to answer pre-sale questions, share products from the catalog, take orders through the cart feature and send order updates. Put a click-to-chat link on your product pages, use labels for order status, and only send updates to customers who chose WhatsApp. When volume grows, move order notifications to the WhatsApp Business Platform. Use a store number you control long-term.
Highlights
Click-to-chat links
wa.me links on product and checkout pages.
Order labels
New order, Paid, Shipped, Delivered.
Support
Handle returns and questions in one thread.
App or Platform?
| Volume | Best fit |
|---|---|
| A few chats a day | WhatsApp Business app |
| Many chats, several agents | Business Platform through a partner or Cloud API |
| Automatic order notifications | Business Platform with templates |
Avoid bans
Don't buy contact lists or message people who didn't opt in. Reports from recipients are the fastest way to lose a store number.
The number
Use a business number you'll keep. A Noir SMS number can verify a test or trial account of your own business, but the main account belongs on a long-term line, because WhatsApp asks for a new code when you change phones.
Step by step
- Verify the store numberSet up WhatsApp Business on a number the store owns.
- Connect the catalogAdd products or sync from your commerce platform where supported.
- Add chat linksPlace wa.me links on your site and in order emails.
Frequently asked questions
Can customers pay in WhatsApp?
Payments in chat are available only in some countries; elsewhere send a checkout link.
Can I connect Shopify?
Many commerce platforms have WhatsApp integrations through Meta partners.
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Noir SMS is not affiliated with, endorsed by or sponsored by Meta Platforms, Inc. WhatsApp, Facebook and Meta are trademarks of Meta Platforms, Inc. Use virtual numbers only for your own legitimate business accounts and in line with Meta's terms and policies; spam, unsolicited bulk messaging and policy evasion are prohibited.