Meta Business verification explained

What Meta business verification is for

Verification links your business portfolio to a legal entity. Depending on what you use, Meta may require it to access certain tools, such as some WhatsApp Business Platform features, higher messaging limits, or some advertising and app permissions. Meta may also ask a business to verify after a review. Requirements and where the option appears in the menu change over time, so follow the current steps in Business Settings or Security Center.

What Meta usually asks for

The form typically asks for your legal business name, address, phone number and website. Meta may try to match these against public business records, then ask you to upload documents if it cannot. The details need to match exactly, including spelling and suite numbers.

• Business registration or incorporation documents, or a business license
• Tax documents, such as an official letter showing your business tax ID
• A utility bill or similar statement in the business name showing the address
• A website on a domain you control, ideally showing the same name and contact details

How confirmation works: email, phone or domain

After submitting details, Meta usually asks you to confirm that you control the business's contact points. Options may include a code sent to an email address on your business domain, a code by SMS or phone call to the business phone number you entered, or domain verification by adding a DNS TXT record, uploading a file or adding a meta tag. Domain and business email confirmation are often the smoothest because they prove control of something only your business has.

The phone number used here is meant to be the business's real number, the one that appears on your website, documents or public listings.

Where a temporary number fits, and where it does not

A temporary Noir SMS number can only help with a one-time code step for your own business, for example confirming a phone number on an admin's own profile during setup when you prefer not to use a personal mobile. It should not be the business phone on file for verification. Meta compares that number with your records, it would not match your documents, and our numbers are single use and recycled later, so you could not receive future codes or calls on it.

For the business phone, use a number your business owns and publishes. Use Noir SMS only for your own legitimate accounts; impersonating another business, submitting someone else's documents or verifying a business that is not yours is fraud and is prohibited.

If verification is rejected or takes time

Reviews can take from minutes to several days, and Meta may ask for more documents. Rejections are often caused by mismatched details, such as a trading name on the website but the legal name on documents, an address without the suite number, or a website that does not mention the business. Fix the inconsistency and resubmit, or use Meta's support and appeal options. There is no shortcut: services that promise verified portfolios or sure approval are selling something that breaks Meta's terms.

Step by step

1. Line up your detailsMake your legal name, address, phone and website match your official documents.
2. Submit and confirmStart verification in Business Settings and confirm by business email, domain or your business phone.
3. Secure the portfolioUse an authenticator app for admins and keep recovery details you control.