How to create a second Instagram account
Quick answer
Instagram lets you add up to five accounts in the app and switch between them. Go to your profile, tap your username at the top and choose Add account. A new account can use its own email, its own phone number, or be created from your existing account in Accounts Center. If Instagram asks to confirm a phone, a Noir SMS number can usually receive the code. Set up two-factor authentication on both accounts.
A second Instagram for a business, a hobby or a private circle is common, and Instagram supports it officially. The details are in how the new account is created and what it's linked to.
Adding an account in the app
Open your profile, tap your username at the top, then Add Instagram account. Choose to create a new account. Instagram may suggest creating it from your current account, which links them in Accounts Center, or you can sign up with a new email or phone.
Linked or separate?
| Setup | Shares login and security | Best for |
|---|---|---|
| Created from your current account | Yes, through Accounts Center | Personal side accounts |
| New email | No | Business or brand accounts |
| New phone number | No | Accounts that need SMS verification |
When Instagram asks for a phone
New accounts can be asked to confirm a phone number, especially if Instagram's systems see a lot of new accounts from the same device. A Noir SMS number can receive that code. Afterwards, add an email and an authenticator app, because the temporary number is recycled later.
Keep both accounts healthy
- Turn on two-factor authentication with an authenticator app on each account.
- Use a different password for each, or link them in Accounts Center on purpose.
- Don't create many accounts quickly from one device; Instagram may flag them.
Frequently asked questions
How many Instagram accounts can I have?
You can add up to five in the app and switch between them. You can have more, but you'll need to log in and out.
Do I need a different phone number?
Not necessarily. A different email works, or you can create it from your current account.
Will my followers know it's me?
Not unless you link it publicly or Instagram suggests it to contacts who have your phone number or email.
Is a second account allowed?
Yes. Fake accounts, impersonation and mass account creation are not.
Services in this guide
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