Google Business Profile verification: how it works
Quick answer
Google Business Profile lets businesses appear on Google Maps and Search, and it asks owners to verify. Depending on the business, Google may offer a phone call or text to the business number, email, a video recording, a live video call or a postcard. Use the business's real phone number: verification proves you're the owner. Temporary numbers don't fit here and using them to fake a business breaks Google's rules and ours.
Verification shows Google that you actually run the business you're listing. Fake listings are a big problem, so Google has tightened the process.
Verification methods
| Method | What happens |
|---|---|
| Phone or text | Code sent to the business phone |
| Code sent to a business email | |
| Video recording | You film the location, signage and proof of management |
| Live video call | A call with Google support |
| Postcard | Code mailed to the address |
Which method you get
Google chooses the options based on the business type, location and history. You can't always choose.
Use real business details
The phone should be the number customers call. Google may check that it matches the business. Noir SMS doesn't allow using temporary numbers for fake listings or identity fraud.
Frequently asked questions
Can I verify a business profile without a phone?
Yes, if Google offers email, video or mail options.
Can I use a virtual number?
Not for verifying a business; use the real business phone.
How long does verification take?
From minutes for phone or email to days for video or postcard.
Why was my verification rejected?
Usually because details didn't match or the video didn't show enough proof.
Services in this guide
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